PR strategy is a model of optimal interaction of the company with internal and external audiences. The SMART QUEEN media agency develops an effective communications sgtrategy enabling a high level of a positive awareness of the company (brand or person) in the market, optimal representation of its positioning, goals and tasks.
DEVELOPMENT STAGES OF THE PR STRATEGY
- Setting clear goals of the PR policy of the company based on the objectives of the business;
- Identification of stakeholder priority groups;
- Setting clear objectives of each target group of stakeholders;
- Determination of information fields, audit, strategy of presence;
- Development of the criteria for evaluating the result of the PR activities;
- Description of a public positioning of an organization / brand / person;
- PR concept;
- PR tools;
- PR plan;
- Budget and principles of forming the budget.
- The SMART QUEEN media agency is working towards the development and implementation of solutions that will help to provide media maintenance to its clients, build their image and business reputation;
- Reputation management;
- Media Relations;
- PR support of changes;
- Anti-crisis PR;
- PR support of clients;
- Internal communications;
- PR in event planning;
- HR brand.
The SMART QUEEN media agency offers a comprehensive approach to develop brand communications with target audiences. The main objectives of the Brand PR is to increase brand awareness, trust and loyalty of customers to the brand and protect the brand from unfair competition.
- Conducting researches;
- Monitoring and analyzing information field of a brand;
- Development of the PR strategy in an integrated manner;
- Integration of the PR strategy to a global strategy of the brand;
- Supporting the brand to enter new markets;
- Working with mass media;
- Maintenance of the brand presence in target mass media;
- Development of creative solutions and arrangement of special events;
- Development of digital communications of the brand;
- Coordinating interactions between stakeholders, mass media and bloggers;
- Anti-crisis management;
- Provision of media relations services, creation of an external press office of the company.
PR OF THE TOP EXECUTIVES OF THE COMPANY
The SMART QUEEN media agency provides its clients with a wide range of media maintenance services, including formation of the image and business reputation.
- PR of the top executives of the company. Formation of a personal brand. Development of the PR strategy of a personal brand. Personal system of archetypes;
- Arrangement of interviews with top managers of the company, preparation of speech texts and messages;
- Preparation of speakers for public presentations;
- Project work and a full package of PR services provided to the top executives and speakers of the company;
- PR support of changes, including amalgamation and acquisition, restructurization, change of shareholders, dismissal of key employees, and other changes.
The digital PR is based in using Internet tools and technologies, such as search engines, blogs, social networks, video hostings, podcasts, etc.
HOW DOES THE SMART QUEEN DIGITAL PR WORK?
- Analysis of an existing information field;
- Development, audit and implementation of the strategy of presence in web space;
- Web space monitoring;
- Management and support of official and unofficial representative offices (design and programming, copyrighting, discussion moderation) on any Internet platforms. Holding sales promotion events (contests, quizzes, sales promotions, etc.) on internal and external platforms;
- SERM (search engine reputation management);
- Development and distribution of Social Media Release;
- Responding to negative feedback and comments;
- Working with Wikipedia;
- HR reputation management on the Internet;
- Working with opinion leaders, bloggers and other representatives of social media;
- Websites of any complexity. Mobile apps (iOS and Android);
- Development of creative "idea viruses". Filming and editing videos. Professional photography. Virus distribution.
The external PR is aimed at formation of stable and positive image of a company or person through the eyes of a foreign audience. Different image components influence different audiences, that's why PR should ensure that every segment has its own "image".
TARGET AUDIENCES OF EXTERNAL PR
- Governmental and non-governmental organizations;
- Voluntary organizations;
- Expert communities;
- Target customers.
TOOLS THAT HELP TO BUILD AN IMAGE OF THE COMPANY / PRODUCT / PERSON IN EXTERNAL MARKETS:
- Statistical indicators and ratings;
- Brand launch;
- Opening branch or representative office;
- Scientific achievements of the company and technologies;
- Presentation of speakers at important events;
- Participation in trade shows, conferences and other important events;
- Promotional materials;
- Websites, social networks;
- Mass media.
ANALYTICS & RESEARCH
A successful PR campaign directly depends on the awareness level of changes that take place in the communication environment. Information and communication audit will help you plan a perfect PR campaign.
MASS MEDIA MONITORING
- Current and retrospective mass media monitoring;
- Monitoring of foreign mass media and Internet resources;
- Digests of publications and peer reviews;
- Professional translations;
- Media analytics;
- Mass-media-based reputation analysis;
- Analysis of facts, expert assessments, opinions, and message contexts;
- Analysis of a media field dynamics;
- Analysis of an information field of the company and its competitors.
The SMART QUEEN media agency offers a comprehensive PR support of companies and brands on a long-term basis. PR support is an implementation of the PR strategy, maintenance of a high level of media activity, and the work aimed at strengthening business repuation of the company and positioning its brand in mass media.
CLIENT SUPPORT PROVIDED BY SMART QUEEN:
- Analysis of a market situation, including contributing factors;
- Moniroting mass media publications about competitors;
- Media analytics;
- Development of a PR strategy;
- Media Relations: forming the pool of loyal jounalists, initiating publications, sending press-releases via e-mail, working with journalist requests;
- Copyrighting (press-releases, hand-outs, speech writing, articles);
- Conducting media events: press conferences, briefings, press lunches, press tours;
- Consulting top managers and other employees of a company on interactions with the mass media;
- Consulting on anti-crisis PR issues, launching a new product, entering new markets;
- Development of digital communications;
- Reports, including clippings and performance assessments.
Many years of experience working with Ukrainian and foreign companies show that it is really hard to compete without adequate communications. Business of the third millenium is build upon the reputation! The role of Public Relations is increasing both within Ukraine and globally.
The SMART QUEEN media agency is more than just a traditional PR agency. Not only do we contribute to the development of communications, but we also work towards the creation of information products!
The SMART QUEEN media agency is a part of the SMART QUEEN BUSINESS GROUP. That enables us to implement comprehensive projects while controlling the whole process.
WE CAN CREATE AN INFORMATION PRODUCT OF ANY COMPLEXITY:
- texts (including texts for foreign mass media);
- analytical reports;
- web solutions;
- video (corporate, informational, promotional).
It should be noted that you will face no accidental contractors or extra costs.
We guarantee our clients an extensive understanding of markets and a new unusual approach to business communications!
You can watch some examples of information products on SMART QUEEN VIDEO CHANNELL
THE UKRAINIAN & COMPETITIVE VIDEO PROJECT SUPPORTS UKRAINIAN MANUFACTURERS!
Over the last few years, we have been facing the weakness of a Ukrainian information field. The market is dominated by news and promotional content. The journalism has lost its main emotion, the interest, and has complitely shifted to advertising and propaganda. As a result, the consumer is losing his/her interest to the branch-wise mass media, and it's becoming harder and more expensive for manufacturers to provide the society with information about themselves.
THE UKRAINIAN & COMPETITIVE is:
Video format is future; the consumer prefers to watch rather than read.
The project format enables us to create an interesting product with analytics, expert assessments, opinions of market participants and, of course, image promotion of a Customer. Such an information product is an effective and non-trivial tool to promote your company in the market.
The Ukrainian & Competitive is a "long-lasting" information product. Analytical reviews are often boring, and opinions are subjective. The existence of several points of view, support of materials with facts and company histories, all that makes the Ukrainian & Competitive an interesting product that will live in the market for more than one year.
The Ukrainian and Competitive is the PR of your speakers, company, and brand. Your company may tell its story of success and demonstrate its resources to the market - technical, human and so on. The materials can be used at various events, during negotiations and presentations.
The arrangement and participation in branch-wise events is expensive and time-consuming. Your participation in a branch-wise event may "live" in the information field for a long time, in case you highlight it in an interesting manner and fill it with expert assessments and facts. It is not necessary for you to be a direct participant of an event (for example, you don't have enough resources to take part in such an event, but it is important for your business). You can simply associate your company with the information on that event, having become a participant of a video project.
Over the last few years, we have been facing the weakness of a Ukrainian information field. The market is dominated by news and promotional content. The journalism has lost its main emotion, the interest, and has complitely shifted to advertising and propaganda. As a result, the consumer is losing his/her interest to the branch-wise mass media, and it's becoming harder and more expensive for manufacturers to provide the society with information about themselves. Advertising is outdated! It's time for new forms of communications.
Customers get their video material at a price of a one-shot publication of an advertising article in a trade press (the project participation fee starts at 15 000 UAH).
We create the material on a turnkey basis taking into account all the needs of a Customer!
The material is distributed via a video channel, placed on association and participant portals, and is sent via subscriber mailing list.
In addition, you may order a media plan for promoting the publication.
Watch the Ukrainian & Competitive on SMART QUEEN VIDEO CHANNEL